Like ISBN India , I figured that once the word was out that I ‘d written a book, the world would beat a course to my door wishing to buy it. I’ll confess I offered little idea to marketing until the day my first printing of Handbook To A Happier Life was delivered. In a panic, I called a published author I knew and asked, “What do I do now?” She suggested a number of books about book marketing, which I bought instantly. I was on my way.
Success in book selling is a three step procedure: 1. Write the book. 2. Print the book. 3. Sell the book. That last one can be bit challenging:– RRB-.
Space does not permit me to enter into all the information of my process or to note the many people who helped, however, there are a couple of very crucial points I learned early on which made all the distinction.
The most important thing I discovered was to identify my reader. As much as I hated to confess, not everyone would purchase my book. My early feedback told me business owners, network marketers and salespeople were buying my book. I began to ask myself focused concerns as to how I could best reach these people. I set goals. After all, if you don’t have a goal, how will you know when you’ve succeeded? I took specific actions daily. That’s important. Constant action will make all the difference.
There were days when I was ready to quit however I kept taking action. I declined to quit. Another important point. Never, never, never quit! One day, a door opened. I had located a supplier who was selling to the marketplace I wished to reach. They reviewed “Handbook To A Happier Life” and it was placed on a suggested reading list. It entered into eight printings with nearly 100,000 copies sold and was translated into several languages, and then offered to a big publisher. I understood all along that once people saw this book, they would want to read it.
I securely think most books will sell when you have actually taken the time to plainly specify your market, set your objectives and devote to taking daily action. And more action– bearing in mind that there are lots of places you can sell books besides bookstores. Go all out!
The Very Best Business Card You Ever Had.
” Remember Jim, this is a great business card.” That was my very first lesson as a brand-new author and it has actually served me well over the years. On a lark, I sent out 20 copies of my new book to the presidents of several huge direct sales business. The outcome was a glowing testimonial from the president of one of the business, along with an order for 250 books. Was it worth the expense of giving away the 20? You wager it was! I like to think of giving away books as planting seeds. You never know which ones will spout or when.
Many expert speakers and coaches voluntarily give away their $12 paperback book (with a cost of a $2-$ 4) and attract clients and reservations worth countless dollars from it. Others acquire high priced consulting agreements utilizing the book as a door opener.
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